It was clear from the rattling off of lengthy anecdotes and communal rounds of head-scratching that -- when it came to capabilities and positioning -- the marketing agency formerly known as StudioEEC felt a few stories shy of elevator-pitch perfect.
With a long history of expertise in trade show marketing, and combined skills in all kinds of 2D and 3D branding, StudioEEC certainly had a big list of big talents to discuss -- but the big picture of the agency felt more like a 4-hour documentary than a well-composed snapshot.
Six months after stepping in as Design Director, there was no preventing the branding side of my brain from taking over. ... How about we usher in a much-needed change by adjusting just one little letter? We ditched the eec and tacked on "etc" instead. Now our letters meant something. With our new identity fit to that T," we embraced the idea that we were many things to many people. Too many to list, and that was the point! We launched the brand new STUDIOetc with an in-house event and got motoring on a whole new set of custom capabilities pieces. The result was a fresh, new dialogue with existing clients -- many of whom had no idea that we did everything we did! -- and a new way to reach out to new clients. Large. Small. Medium. etc!
Art Direction + Design