STREAT helps support the homeless youths in Melbourne Australia.
Our class was tasked to help improve their Melbourne Central Store and find ways to solve its current problems they are facing. We split into different areas and I was tasked to do the packaging for their products.
They lacked their own distinctive packaging so I wanted to create a simple and easy to recognize pattern for their sandwich wrapping papers. They didn't want to rebrand their logo, so I though I would just re-arrange their current logo into a easily recognizable pattern to be used. The checkered pattern is to show that deli, fast food style. It solves one of their problem being that their services is a take away service, not a dine in place.
They were going to be selling jar products in the future, and by re-using the pattern paper as the package for the jars. The staff members will be the ones packaging the products so by making the pattern paper as a universal item for the packaging would make their work much easier.