Storytime is geared towards the younger generation of ages 4-7. Storytime is user oriented, useful, desirable and educational.
The design challenge for Storytime is to create an interactive website/application that will captivate young ones into learning and playing at the same time. Color choices are also a factor when targeting such a young age. The colors need to be inviting for those who want to learn and grow but also want a dash of silliness.
The solution was to create an open and responsive layout that easily moves and adapts to web based users but also with tablet users as well. Characters were developed to give the site a youthful edge but kept simple and wistful to match the classic characters the target audience favors, such as mother goose. Each illustration coexists with specific points in the story.