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  • Project STEP INTO is an attempt to bridge the boundaries between different, but in a way similar, artistic disciplines that create a kind of total artwork (Gesamtkunstwerk) in the defined spatial constraints (public spaces). Combining urban landscape with a virtual template of potential objects (3D models, rendered images), the artists involved in this project review their own positions within their professions and, thus, come up with new solutions to the given task.
    Although the interweaving of architecture, fashion design and photography is quite often, in this particular situation the circumstances have changed. Architectural design is not material but fiction. Its primary function is as an image or as just a light effect. Furthermore, when placed in front of these projections, fashion models interact with this fictional context. Refractions and shadows, facades and projections altogether form a new order and in such an environment architectural designs become valorised differently. Finally, the photographer has an interesting setting that provokes him to capture the situation. The final product is always uncertain, and it depends on the posture of models, shadows, textures, fabrics and alike. Also, these fragments evoke the emotions produced by film art.
    Such a constellation serves primarily as an urban game platform, an experiment whose primary goal is a challenge, which is constantly emerging and which makes this project exciting and fresh.
    Vladimir Bjeličić, art historian from Belgrade, Serbia
  • Architect: Iva Čukić
    Fashion designer: Aleksandra Žiravac
    Photographer: Nemanja Maraš
  • Awarded at Belgrade Design Week 2012.
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