Shinsegae, South Korea’s premier luxury department store, asked Mucca to realize their vision of a forward-thinking food emporium in a marketplace defined by sterile grocery environments. Our goal was to engage customers by celebrating authentic foods and the passionate people that bring them to market.
Mucca covered a lot of ground to bring SSG Food Market to life: a brand identity, departmental signage, merchandising, wayfinding, iconography, uniforms, retail packaging, private label packaging and a website modelled after lifestyle blogs. Check out the full Case Study here.
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