MIT Media Lab, Thesis of Sandra Richter.
Spike is a social cycling application that enables city dwellers to bike-commute together. The application is designed as an add-on for bike sharing programs. Persuasive strategies in the system like frequent biker miles, social benefits or free minutes incentivize and trigger social cycling which increases the level of perceived safety biking the city.
SPIKE is being presented in the exhibition “Wheels + Legs" - a new exhibition at the MIT Media Lab about personal mobility in the digital age.