SOS Children's Villages
Such a lovely project...
Such a lovely project...
SOS Children's Villages is an inspiring and admirable NGO who tries to give the unprotected children a decent and loving home to live. One of the things that SOS Children's Villages never does is to separate brothers and sisters from each other.
They organized a charitable exhibition with photos of some siblings living in their SOS Villages to point out how important this is. To promote this exhibition and to achieve new sponsors and donors, they decided to go for some street marketing action.
I came up with the idea of encouraging people to metaphorically "strengthen the sibling bonds" by writing a loving message to their brothers and sisters in a piece of ribbon and tying it up in a platform designed for the occasion.
They organized a charitable exhibition with photos of some siblings living in their SOS Villages to point out how important this is. To promote this exhibition and to achieve new sponsors and donors, they decided to go for some street marketing action.
I came up with the idea of encouraging people to metaphorically "strengthen the sibling bonds" by writing a loving message to their brothers and sisters in a piece of ribbon and tying it up in a platform designed for the occasion.
The concept: Strengthen the sibling bonds
The installation
I wish we could be together forever.
I miss you.
Never stop fighting.
:)
