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Bēhance

SONY BMG

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  • The launch of Dido's new album Safe Trip Home broke music industry norms.Instead of a pop promo, 11 short films were commissioned, each inspired by a different track and the theme 'safe trip home'. At www.safetriphome.com/journey, fans watched the films and plotted how each made them feel to create their own shareable journeys through film, music and feeling. To bring in new listeners, the project was promoted with a teaser campaign in print, TV and interactive YouTube videos without mentioning Dido.
  • Navigate from film to film round the world creating your own personal journey.
  • Choose what film to watch next based on what others felt about the film.
  • Share how each film makes you feel using the mood palette.
  • The mood each film creates is reflected in the colour pools surrounding each film on the globe.