Client: SOL REPUBLIC
Studio: Astro Studios
SOL Republic is a new audio lifestyle brand that launched late in the summer of 2011. SOL Republic was founded on the principle of bringing great sound to the masses: enhancing people's lives through better sounding headphones.
The 'Tracks' on-ear headphones represent an exciting new concept based around simplicity and a bold
design. The end result is a modular design, with only a few moving parts, that aims to be both durable and iconic.
Astro Studios worked early-on with SOL to help define the brand identity and preliminary product. As part of the team at Astro, I led the core design efforts as we worked to help create a brand profile and design language for a new segment in the headphone space. I led the team and all initial research and design efforts including sketching, design language, CAD modeling and rendering.
The final product successfully launched in August 2011 into major retail channels. 'Tracks' has been featured in Gizmodo, Complex, Time Magazine, and was nominated a finalist in the 2012 IDEA awards.
Renderings by Spectrumstudio.tv