PROJECT
Print ad for Softex Daun Sirih (Softex with betel leaf extract) 29cm.
The first female sanitary pad in Indonesia with betel leaf extract and perfect 29cm length for heavy flow.
CONCEPT
"BETEL LEAF RAFT"
"BETEL LEAF RAFT"
Softex Daun Sirih 29 cm protects you in heavy flow moments and also gives you the feeling of comfort.
PRINT AD
PRINT AD PROMO
To promote Softex Daun Sirih 29cm, Softex works together with selected convenience stores: For every purchase of Softex Daun Sirih 29cm, you'll get a chance to win 2grams of pure gold every day.
Executive Creative Director: Kevin Le
Creative Director: Ronny Pratama
Creative Director: Ronny Pratama
Art Director: Evelyn Wongsosaputro
Copy Writer: Mita Diran
Agency: Y&R/ The Campaign Palace
Agency: Y&R/ The Campaign Palace
