SoCar Inc. is a Korean company that introduced a car sharing service in Korea and started its service in Jeju Island.
Share. Save. Smart.= SoCar
For SoCar’s design project, Crafik design studio created an overall design with “Share” to represent the concept of SoCar’s sharing economy where individuals share.
Based on the round shape to visualize the concept of sharing, Crafik design studio used the color Blue to bring an initiative, future-oriented and eco-friendly image into the company image. It also created open shaped icons to visualize SoCar’s open communication and applied them in overall design including company logo, website and brochure.
The customizable membership card can be a fun element that can increase people’s interest in sharing economy. As such, Crafik design studio continues to develop a marketing design to increase people’s interest in sharing economy.
All planning & design by CRAFIK. Design Studio
Creative Directing : Joh Jay
Graphic Design : Kim Hyun Ju .Yoo Seung Won
Date: 2012.10 - 2013. 3