SNOWL Logistics is a new company that delivers personal belongings to Asia. I worked with the founder at the conception stage of the business to define the positioning, visual language and communication strategy of the brand.

Logistics doesn't need to be boring or intimidating to customers with an overload of jargons, documents, or a hundred links on the website. After all, it's just sending stuff from A to B.

I designed, directed, and developed a brand identity that is simple, bold, friendly and fun. In addition to branding, a website and shipping operating system are currently being built with software engineer collaboration.

The iconic blue boxes had received much love from customers.