- Liquid organic laundry
solution for men.Especially for those who can't stand
the odour of cheap or misused fragrance.
Who: Young men 24-35 y.o. Metrosexual or just keen on style and good fragrance.
His problem: he's kinda snobbish about fragrances so cheap scents really disgusts him.
- What: SNOB – Superior Natural Organic Brand. Liquid organic detergents with specifically selected aromas appropriate for men.
Product concept: Natural organic laundry gel for all kinds of fabrics. Highly concentrated yet hypoallergenic. Sold in 1.4 Liter bottles which is enough for 40 standard loads.
- Three SKUs which differentiates by scent: "Scentless" – neutral almost unnoticeable smell of lemon and oakmoss. Clean start of a new day. "Cool Vetiver" – delicate aroma of Vetiver perfectly accompanying your business clothes through your day. "Hot Patchouli" – rich, solid aroma of Patchouli is common in bold fragrances intended to be worn in evening.
- HIS MORNING: time to relax and feel fresh and sober.
- HIS DAY: dress-code and business etiquette.
- HIS NIGHT: passion and freedom. Sex clubs and rock'n'roll.
- Shelf Test
- P.S. making of