The 2012 Snam calendar describe the functions of the gas network, the largest in Europe, through the metaphor of the blue wire ( Snam representative color ). Page after page, the wire takes different forms and tells a piece of the Snam world. The calendar was handmade, with the real application of the blue wire. The pictures of the calendar have been presented in a great installations and exhibited at the Museum of Science and Technology in Milan. Afterwards, on the same creative concept was created a print campaign.

Credits:
Agenzia: TBWA\Italia
EXECUTIVE CREATIVE DIRECTOR: Francesco Guerrera, Nicola Lampugnani
ART DIRECTORr: Francesca Scalon, Francesco Pedrazzini
COPYWRITER: Valentina Barone
ARTIST: Dadomani
PHOTOGRAPHER: Giacomo Biagi
CLIENT SERVICE DIRECTOR: Matteo Consonni
ACCOUNT MANAGER: Barbara Bottarini

PRODUCER: Federico Fornasari
ASSISTENT PRODUCER: Rosario Di Salvo
PRINT PRODUCTION: First Floor Under Read Less