For Years, Domino's has positioned itself as a delivery chain that brings hot, steaming pizzas to pizza lovers within 30 Mins. To refresh that promise, Doiminos decided to communicate the message in an unusual way.
Delivery boys drove through the city with steam emitting from their delivery boxes. proving only one thing that Dominos means business.
The activation becomes a talking point, grabbing the onlookers attention. Besides raising brand awareness, Dominos also experienced a dramatic increase in Call in's : from 10,091 to16,343 during the july quater which was the period og the stunt