I believe that modern packaging has to evolve from the simple means of product’s protection to the more difficult element, which harmonizes with the modern human needs. The idea of giving the second life to the packaging, changing its purpose to the something absolutely opposite, can become the powerful weapon in the struggle for the consumer’s attention.
I tryed to express my vision of the reuse design through the creating an innovative shoe packaging, relatedb to the coloboration of the Ferrari and TOD’S brands.
Let’s try to imagine the simple situation: you go shopping when you are in the another country. You buy several pairs of shoes, the shoeboxes are too big to put them all in the luggage and you have to through them away. The problem appears when you return at home and you have no place to store the new shoes.What if the shoeboxes were mobile and portable? What if it took you a few seconds to turn the shoebox into something small?
Elegance and mild agression in the lines, floating, as a butterflys, doors, predatory glance of Ferrari and unique quality of TOD’S shoes impressed me on the creating absolutely new approach to the packaging. In a few seconds the smart shoebox turns into the stylish clutch. A perfect solution for the practical women! The diversity of materials, textures and colours gives an opportunity to createthe clutches, according to the style and model of the shoes. You won’t have to spend hours, looking for the appropriate clutch for your new shoes. Ferrari and TODD’S will do it for you!