The SMART Car campaign was an assignment for the Intro to Ad class at SCAD. We had to develop three spread ads that were cohesive and centered around the idea of "nets, locks and erasers." A concept coined by a former professor at SCAD. Professor Trapani. My ads focus on three different reasons someone might want to buy a SMART Car...whether it's style, eco-friendly or modern electronics...the SMART Car has something for everyone. On a side-note, I found it interesting that the SMART Car is the only car that can fit 2 in 1 parking space!