As a premiere 5-day annual event, the SLOIFF showcases contemporary and classic film screenings in a wide variety of venues, from the city’s classic art deco Fremont Theatre, to the popular independent Palm Theatre, with a variety of unexpected venues from the wine country of Paso Robles to the seaside towns of Avila and Pismo Beach.
This year, they needed a poster to showcase their widely popular "Sports Night", which is normally their annual "Surf Nite". They combined the action-packed sports of Surfing, Biking, and Snowboarding and needed a poster that would appeal to the masses and get more attendees to the 2012 Festvial.
This project was a collaborative effort with Stephanie Zombek Art Directing, collaborating designer Ellen Riley, and photographer Tyler Benham. We wanted to create something that would grab the attention of adrenaline lovers, as well as pay tribute to the action and rush of each individual sport.