- Sky TV
Republic of Ireland
Sky TV for apartments in Ireland
Tell Dubliners how simple it is to get Sky TV in their flats
A simple, effective creative idea – put key Sky TV characters inside lifts (part of almost every apartment block). And thus literally bring Sky TV into the more and more apartments.
We went to town with the idea, with a mini take-over of Dublin city. There were wraps in the local papers, posters inside buses and trains as well as bus stands and outdoor spaces. The campaign was written about in the local papers and the launch party was a huge success among Dubliners.
We took over the local newspaper....
- We also took over the trams, tram stations and tram stops
- And we had media inserts to drive home the point