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Bēhance

  • S K Y   H I G H
    R A D I S S O N   B L U   H O T E L  —  H A S S E L T
    B R A N D I N G.  T Y P O G R A P H Y.  S I G N A G E.

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  • S K Y   H I G H  logo
  • S K Y   L O U N G E  logo
  • S K Y   L O U N G E  logo sign
  • S K Y   H I G H  17th Floor
  • S K Y  H I G H  18th floor
  • S K Y 1 Meeting room
  • S K Y + Conference room
  • S K Y  4  To the right
  • S K Y 5  To the left
  • S K Y 2 Down the stairs
  • S K Y 6 Up the stairs
  • S K Y Reception
  • S K Y   L O U N G E  Up the stairs
  • S K Y Stairs
  • S K Y Cloakroom
  • S K Y Men Toilet
  • S K Y Woman Toilet
  • S K Y Elevator
  • S K Y Service Only
  • L I C H T   P U N TT Y P E F A C E
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  • L I C H T   P U N T   T Y P E F A C EThis typeface was built accordingly to the needs of the Sky High project.
    All things stand tall. For that, there was only a need of use of uppercase characters.

  • L I C H T   P U N T   U P P E R C A S EConstruction detail of each character and note of the light points.
  • L I C H T   P U N T   N U M E R A L SDue to the signage needs of the Sky High project, there were design two versions for the numerals: upper & lower.
  • L I C H T   P U N Tconstruction detail of the characters
  • L I C H T   P U N Tsignage lettering detail
  • There was a need to make  S K Y   H I G H  have a strong cohesive image that clearly separates it from the rest of 
    R A D I S S O N   B L U   H O T E L . It felt necessary to create a typeface that would apply not only to the  S K Y   H I G H  and  
    S K Y   L O U N G E  logos lettering but to all the signage displayed though out the three floors of Sky High.
    A typeface that would convey the same feeling and style of the new interior design.
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    L I C H T   P U N T  is the typeface custom designed by A L E X A N D R A  M E N D E S  for the Sky High project.The characters are  T H I N TALL  and  M I N I M A L. Sharp lines and round edges. The details on the joints of each character refer to light points, as if the type is carved in a dark surface, and from behind it light shines through. Those joints become light points, and from there comes the typeface name (licht punt = light point).

  • S K Y   H I G H   S I G N A G E

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  • S I G N A G E  W A L L  A P P L I C A T I O NWall application of black plexi plate with carved out characters
  • S K Y   L O U N G E
  • S K Y  L O U N G E  Menu card
  • S K Y   H I G H

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  • S K Y   H I G H  is a collaboration of  A L E X A N D R A  M E N D E S  with C R E N E A U   I N T  team, who designed the interiors for the three top floors of the R A D I S S O N   B L U   H O T E L, in Hasselt, Belgium. S K Y   H I G H  has its own branding and communication strategy within the hotel. The three levels consist in meeting rooms, conference vs. restaurant area and tops it with the champagne bar S K Y  L O U N G EThe branding for Sky High was thought through to blend in with it's new interior design concept. S H A P E,  L I G H T,  F E E L I N G.... Sky High's look is about sharp tall lines, round edges, a minimal color pallete and a mix of textures. To be able to translate this mood graphically, a custom typeface was designed for the project — L I C H T   P U N T. It's used on the Sky High and Sky Lounge logo lettering, and on the signage displayed around the three floors. It translates the mood of a C L E A N   C U T,   C O S M O P O L I T A N  place, both C H I C and C O M F O R T A B L E.

  • R A D I S S O N   B L U  H O T E L, in Hasselt / Belgium.Interior design by  C R E N E A U   I N T.images courtesy of Creneau International