SKUNKFUNK, "Keep it Green, Our Time is Limited!
SKUNKFUNK Started back in 1996 with a simple T-shirt collection, over the next four years, they have transformed themselves into the Skunkfunk & SKFK labels.
Since 2000, their collection has grown into diverse lines of more than 300 items.
Nowadays, the team comprises a global network of people, all of whom ad their individual funky qualities to the brand. Skunkfunk is present in the international market within 700 independent stores.
This pre-thesis project was realised in April 2009 in collaboration with the Spanish brand Skunkfunk, Johana Levèn (Marketing) & Benedikt Luedke (Fashion Designer). The main goals were to develop a complete marketing plan, promotional plan & a fashion collection.
We decided to focus on Benchmarking and developed a new product category: eco-watches (A Special Edition) for the brand to start a new collaboration, expand its product category and grow around the globe.
Find here a sample of our work. For more details about the Marketing & Promotional plans as well as the collection and the full presentation, please contact me.