A new website for the market research company Skopos, including a smart image concept? Let's do it! Among structuring and redesigning the webpage, we dived into the root of the matter and found a clean and simple picture language, which visualizes the wide spectrum of methods and the diversity of sectors the company works in.
By taking one step and sometimes a few more steps back into the past, the shown objects illustrate the origin of sectors and topics. That way a walkman represents the electronic sector, an abacus the finances and an old three wheeler mobility and transport.