To create a unique and exciting store experience that communicates the brand attitude
– innovative, performance driven, tough, real, raw – is true to the core product and
resonates with the serious amateur athlete; both male and female. The Fit Experience was the key enabler for the consumer to experience the difference the compression garments make and quash misconceptions.
The attitude of the store was to deliver a feasible Compete > Train > Recover system EMPOWERING THE ENDURING SPIRIT OF FIERCE COMPETITION.
The Flagship store experience needed to be scalage to deliver a high street concept, outdoor Pop Up's, existing retailer vending machine and inshore POS displays.