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Bēhance

Seven Soaps to Wash Away Your Sins Branding & Packaging

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  • Sins
     
     
    "Sins" is a soap collection based on the seven deadly sins. It consists os seven hand soaps and seven bath foams. One for every sin. You can see sloth, pride, envy, wrath, lust, gluttony & greed. Each one washes one sin away. If you are totally sinful you can use them all to wash your sins away. The colours chosen for the soaps are based on colour psychology. Many known artists have use them when they design or paint something that has to do with the seven deadly sins. Dante's Inferno inspired me a lot to create this soap collection. I used a lot of triangles, pyramids & circles because in dante's inferno the purgatory is referred as a pyramid with seven circles, each for every sin. The bath foams have b/w labels because the product is coloured itself in a transparent bottle. As you can see you can combine one hand soap with a bath foam (you know, if you have two sins or more) and make a special gift as well. I also designed an info graphic panel on which you can read a criminal case based on a sin each time. Then it was the campaign for the sins and the website. Enjoy
  • The general typography of SINS' identity
  • Packaging
  • Labels
  • Promotion
  • Inforgaphics
  • Website