Sid Lee’s aesthetic and communication platform needed to reflect the company’s transition from adolescence to young adulthood. The design, based on a black and white colour scheme and custom fonts, would ultimately become invisible, giving way to a focus on content. The Web platform’s new architecture supported a vast range of content, while its skin embodied a more mature company making a splash
on the international scene. The make-over has won both awards and new clients, but more importantly, both existing and prospective clients agree the new look gives a more professional and creative first impression. Read Less