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Bēhance

SHE sanitary napkin

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  • SHE sanitary napkins
    Some type of sub-title
  • Brief: A creative pitch campaign. SHE sanitary napkin wanted to launch its new range of product "panty-liners" in the market. There was no near competition to the product category, however the main obstacle was awareness amongst Indian women for using panty-liners, which was a novel concept of hygiene in its own.

    Concept: We cracked down various situations where a panty-liner would have rescued the women from embarassment, trouble and other problems. In that process, we found the functionalities of a panty-liner. Then, the idea came along smoothly like a problem-solution concept. We showcased pictorial depictions of situations where a woman would be relieved if she used a panty-liner in a comic strip pattern aligning it with a discount attraction.

    Mascot: We cracked the concept, but still we couldnt define the entire visual without the help of a mascot. We designed a Mascot for SHE as "Ms. Perfect" who was like an agony aunty with quick remedies for all problems. A saviour, a real-life "wonderwoman". The comic strip series was named as "SHE is Ms. Perfect".