The Department of Dads
A campaign to get moms to pick up SHARP large-screen TVs at Target, a role often reserved for dad. "The Department of Dads" serves as a vehicle to take the guessing game out of the often daunting selection process.
A campaign to get moms to pick up SHARP large-screen TVs at Target, a role often reserved for dad. "The Department of Dads" serves as a vehicle to take the guessing game out of the often daunting selection process.
Key Visual
Story board for one of three spots
Cross-merchandising - toy department
Cross merchandising - father’s day messaging in greeting cards aisle
Receipt
Info wall
Circular ads
Mobile game app
Online - banner ad on target.com
Online - target.com brand page
Online - video
Online - game
