Collaborating with W&K for the Shanghai Marathon. We amplified the campaign “Why Run” message by getting people to showcase their own personal reasons to run.We developed a simple in-store/at expo “photo-booth app” where we invited runners to take a quick snapshot and let us know why they run. After the Marathon we continued to push the idea through a mobile photo app released exclusively on Nike+ Run Club for WeChat.
NIKE FLAGSHIP STORE : SHANGHAI
MOBILE APP RELEASED THROUGH NIKE+ RUN CLUB FOR WECHAT : PRE-MARATHON