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  • Brief
    You have been given three components to work with; a famous German personality, a famous British personality and a location. Imagine the encounter between the two at the specified location. What might result in the meeting of these two individuals? What might their combined talents produce?
    German Personality: Ludwig Van Beethoven | British Personality: George Best | Location: The London Eye
    George Best and Beethoven meet at the London Eye; Best is a world class footballer, Beethoven is a world class composer and musician and the London Eye is the most visited, paid, tourist attraction in London.
    After my initial research I found that both men suffered from alcoholism and later died of liver disease. Although not one of their strengths I decided to use this link between them and have them come together to create a non-alcoholic brand of beer.
    The beer would be in partnership with the London Eye and a competition would be run to promote it; giving people the chance to win one of three things.
    A match day at Wembley Stadium
    Tickets to the opening of the BBC Proms
    A private capsule on the London Eye
    Throughout the branding of the beer, and the actual label design, there are elements relating to both personalities, as well as the prizes relating to them in some way.
  • Branding
  • Labels
  • Bottle Design