When tasked with developing SEVA's (Southeast Virginia Gaming) identity, I wanted to give their logo the same feelings their event, "Freeplay" evoked. Old-school video gaming, an era of quarters in the arcade, condensed into type. So I chose the type Classic 1066 for the title and Century-Gothic for the sub-title. Century Gothic is modern enough to remind viewers that SEVA exists in the now, and while they specialize on arcade cabinets and video game consoles of years past, they still tackle gaming today. To stamp down their identity though, I changed the "E" in SEVA to an arcade cabinet, further driving home the triumvirent of their Freeplay events: classic gaming, modern gaming, and arcade.
To demonstrate how this logo would work out with their identity, I put out a sample of developed letter head, business cards, and a web site. The business card and letter head use a bitmap pixelated backdrop, mixed with 1980's computer black, and pixelated images of arcade cabinets, reinforcing their image as classic gaming purists. The website, which also doubles as the web site for their Freeplay events, echoes the vecotr graphics found in their event flyers.