In 2001, the space of a tiny bar in the favela of Heliopolis, São Paulo, was transformed into a movie theater - Cine Favela. Years passed and Cine Favela started to promote a Short Film Festival. In 2010, producer Daniel Gaggini invited me to create a visual identity for the 5th Festival, which was sponsored by Petrobras and SESC-SP. More than 200 films - national and international - were sent. 3,000 people attended the event.
The idea was to redesign Cine Favela's identity, and take the opportunity to promote the Festival in the mainstream media, putting it on the cultural agenda of Sao Paulo. That is why the two brands are a natural variation of a single design.