Serenity Cupcakes is a cupcake bakery and shop situated right in the heart of Copenhagen. It is owned by Mariam Mistry who opened the shop in august 2011. Today she spends all her time in the shop either baking, frosting, experimenting with new cupcake flavours or serving customers.
We did the visual identity including logo, stationery, website, postcards, invitations, packaging and shop decoration. The identity reflects the homemade and personal approach, which is a big part of Mariam’s business.