An identity for a fictional sports centre in the heart of any big city (example applied to my hometown, Bratislava). The name Seporte comes from an old Latin expression that is the origin of the word “sport”,
se portare which means having fun. The main point of the concept was to show people the main reason
for doing sports = having fun. Rather than sweating in a fitness to lose weight or training to be a professional, sports should be for everyone and should be most of all entertaining.
The project includes logo design, whole corporate identity and a design manual.