The objective behind the concept was to promote the competition, but also use the opportunity to persuade students to pursue careers within the automotive industry. I wanted the audience to know that this field would actually want and need them once they graduated.
As for aesthetics, the goal was to showcase the business in a way that appealed to a collegiate demographic . This was accomplished through photography and typeface selection that meshed well with the existing SEMA brand. To add a little fun and individuality to the project, lime green was used as an accent color throughout
the campaign.
The objective behind the concept was to promote the competition, but also use the opportunity to persuade students to pursue careers within the automotive industry. I wanted the audience to know that this field would actually want and need them once they graduated.
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