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Bēhance

  • Brand EditorialSupport Cyclists
    Selle Royal history is one of original design and radical innovation, and growth from a small workshop to a major industry, which is today a world leader in the manufacture of bicycle saddles. 

    Through the 90's Selle Royal developed Royalgel, a polyurethane gel, exclusively licensed by Bayer, able to reduce pressure peaks by up to 40%, a product which guarantees maximum comfort for millions of cyclists throughout the world.
  • Client: 
    BandkGraphic design:
    Martin Graziano · Nectar
    Copywriting:
    Anita Alvarez Cufari · Anita


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