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Bēhance


  • 001

    Repositioning of the SEGA brand.


    As a SEGA admirer I decided to work on this beautiful brand.This is my These project
    for my last year in school. SEGA used to be a key player on the market 15 years ago,
    but today is but a shadow of its former self. That is why after an analysis of what had made
    its success I tried to reposition it on the current market.I designed a new visual identity,
    a new brand communication as well as a new way to unite brand followers.





  • - D.N.A -


    SEGA's core values are :

    INNOVATION & CREATIVITY



  • - D.N.A -


    SEGA's langage is :

    HUMOUR




  • If I had to represent SEGA in comparison to NINTENDO



  • THE BRAND'S D.N.A



  • - THE BRAND PROBLEMS -


    1 / INVISIBILITY



  • 2 / STANDARDISATION OF THE GAMES




  • 4 / INCOHERENCE OF THEIR VISUAL IDENTITY





  • 3 /  THE BRAND HAS AN OLD FASHIONED IMAGE




  • - SEGA'S  DIFFERENT BUSINESS SECTORS -



  • - NEW VISUAL IDENTITY CONTRUCTION. -



  • SEGA UNITED :


    - Unite the brand's scattered community.
    - Unite in a same place all of SEGA'S universe.
    - Unite the brand's different business sectors.



  • - THE BRAND'S NEW VISUAL IDENTITY ARCHITECTURE -



  • A NEW WAY OF PLAYING :

    THE CLOUD GAMING




  • CONTROLLER + CLOUD GAMING BOX



  • - THE FUTURE OF GAMING -


  • THE FORCE OF SEGA IS IT'S COMMUNITY



  • - Give the power to the players -




  • The community can now add new content to all the sega games using the ' add-on " tool.


    ex : new levels for Sonic.



  • THE NEW ONLINE OPEN SOURCE PLATEFORM :


    - Access all of the SEGA universe.
    - Play from any device.
    - Add new levels, new weapons etc...
    - Play  any console and any game.
    - Evolve in the community.




  • PLATEFORM ACCESS FROM ANY DEVICE.



  • Access to all SEGA's Hardware and software

  • EVOLUTION IN THE SEGA COMMUNITY




  • The games constantly evolve depending on the community.




  • - ADVERTISING CAMPAIGN  :



    " The more you play the harder it gets."