- SEC Brochure Design
"The right equipment when you need it."
I had the opportunity to make a brochure for SEC Equipment Corporation. They are a company that makes and sells blades for removing water from the surface of paper.
Meeting with the clients for this project enabled me to better understand their goals. Their products are sold to printing companies that are centered around the production of paper products. I decided to make the background for the brochure a sheet of paper in order to connect with their customers’ business.
“The right equipment when you need it.” Placing this phrase next to the water triggers the need for the product, and how the SEC understands the consumer’s needs.