S.C.J
- Sebastian.C.Johansson
Identity, Stationery & Website - Long time friend and provider of bespoke interior solutions for our office, Sebastian C. Johansson, got in touch to transform a rather abstract idea of a company into something more concrete. Having designed and produced one-off interior products for some time, without a real business oriented aim, it was time to let the world know that he exists.
With a focus on clear ideas of functionality, Sebastian's products are left intentionally bare, undecorated and honest. Working in materials usually not considered appropriate for high-end products, the finished pieces are often a bit 'rough around the edges' (literally speaking).
Visit our website for bigger images and more work: www.lundgrenlindqvist.se 
- Hard at graft
- A day at Lyckholms
We followed Sebastian for a day in his studio at Lyckholms Bryggerier, an old brewery in the outskirts of Gothenburg. We art directed a series of shots that will be used in forthcoming promotional literature and marketing.
All photos by Cora Hillebrand. 
- Functionality first
- Printed matter & Stationery
The notion of functionality and honesty present in Sebastian's work, paired with his ability to see the beauty in the simplest of materials, was something we used as a starting point when designing the identity. It guided us throughout the project and informed our choices of paper stocks for the stationery.
For the business cards, we used heavy gray board (a scrap material by many considered unrefined and therefore not fit for use in stationery) with the contact details and logotype stamped onto it by hand, much in line with the crafted nature of Sebastian's work.
Besides the letterhead and invoice and quotation sheets we designed a blueprint template and printed tape. Inter-department envelopes were deviced for filing projects and an address stamp for outgoing post was designed. - Online presence
- Work in progress & inspiration
The website is more of a visual journal than a formal business presentation. Collected images, both of work in progress and inspiration, are presented in black and white in a responsive grid that adjusts to any screen type. Sebastian can easily handle uploads on-the-go using his iPhone which he also uses to take the snapshots.
The images are then automatically fit into the grid in the correct size and converted into gray scale by JavaScript.
Four Twitter avatars, based on the S.C.J logotype, was designed to let Sebastian show how his day is going and add a personal and humorous touch.
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