Despite today's growing array of new media channels, we've seen how print and digital media are still treated independently and how these two wor… Read More
Despite today's growing array of new media channels, we've seen how print and digital media are still treated independently and how these two worlds seem to be moving further apart. As such, we wanted to find a way to unite these platforms, giving consumers an experiential journey that takes them from the physical into the virtual, and back. The result was SBridge - a flexible framework for integrating and displaying digital layers of content connected to a printed companion.
Our clients are using the SBridge framework to enhance their cross-platform campaigns. They're very excited about the valuable metrics and data collection possibilities of the SBridge framework. Our solution means it is now possible to measure consumer analytics via printed materials and track user engagement and feedback. SBridge also offers a seamless experience which interacts with the printed companion and dispenses with the need for QR codes - the physical entity is the code itself.
By removing the need for QR codes, there is a far wider scope for new customer engagement experiences in a variety of locations. This includes museums and galleries, public waiting areas, large-scale billposters and POS, to tracking physical objects. Watch this space! Read Less