BRAVO TV's PROJECT RUNWAY
| CATEGORY : FASHION • REALITY TELEVISION |
CONCEPT : Reality Bytes - Lacko -vs- Santino
Bravo Television is gaining a new fan base in the design community as it airs the
second season of PROJECT RUNWAY. Each week, contestants are challenged to
quickly produce a runway ready garment based upon a particular theme or utilizing
uncommon materials. Challenges have ranged from creating a model-ready outfit
by cutting up and reassembling the clothes off their own backs to fabricating a
garden party dress from florist supplies found in New York's Wholesale Flower
District. And just like Survivor, once a week the least successful entrant gets
voted off reality television's Most Fashionable Island by a panel of celebrity judges.
Artist, John Lacko was so inspired by Project Runway's Bad Boy Designer, Santino
Rice, he posted an illustration of the curly-haired giant on his My Space page and
linked it to his Altpick On-line Portfolio. Imagine his surprise just 24 hours later
when his cell phone rang and the voice at the other end was none other than reality
TV's newest star thanking him for the great drawing! In spite of the angry rebellious
image he cultivated on Bravo's runaway runway hit, Santino could not have been
more gracious and encouraging to his artistic fan.
James Smith, the webmaster behind the very popular www.SantinoRice.com website,
wasted no time in getting Lacko's permission to post the illustration on Santino's high
traffic fan site and linking back to Lacko on Altpick. The rest, as they say, is Television
History. Lacko was recruited to render his color artwork into a black and white screen
to expedite the immediate production of limited edition t-shirts to help Santino promote
his line. Sales of the shirt have been brisk and traffic to Lacko's Altpick portfolio has
increased every day.
While nothing can quite match the initial excitement of receiving that congratulatory
phone call from Santino, the opportunity to get thousands of people on your website
to review the rest of his work has made Lacko a celebrity in his own right. Well, at
least in that unique corner of cyberspace where fans blog all night long about who
is IN and who is OUT on the popular Bravo TV series.