- SAMSUNG NX10NATIONAL GEOGRAPHIC CHANNEL/ SAMSUNG
- A tale of two cities
Brief: Samsung's new DSLR camera, the NX10 wanted to focus was on the size of the camera and the great colour that is produced from the CMOS sensor.
Creative: To help give the camera credibility, 2 National Geographic photographers were used and told why they would use the camera in their own words.
Media: The campaign was broadcast on the National Geographic Channel network across the globe including North America and Europe.