The Tale of two cities
Brief: In support of the press and advertising campaign for the NX10, SAMSUNG were new to the camera market. The NX10 was a breakthrough in camera design technology and wanted to communicate the camera's light weightiness and colour features.
Creative: National Geographic Channel researched and produced 2 commercials featuring Tyrone Turner and Landon Nordeman using the NX10, told in their own words accompanied by Press ads in National Geographic Magazine and online.
Media: The campaign consisted of two 30 second TV commercials placed on National Geographic Channel's global network(North america, Europe, Asia & Australasia). The campaign also saw 4x press advertisements featuring in National geographic Magazine and a micro site on the National Geographic website.
Print Ad - National Geographic November 2010
Print Ad - National Geographic Ad December 2010
National Geographic's micro site highlighting the photographer's pictures and the two TV commercials.
