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SAMSCA iPad sales app

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  • SAMSCA iPad sales app
    The objective: Transform the "PowerPoint" look of the old 200-pg deck into a simple, engaging, readily
    accessible detailer.
    The added challenge: App must somehow combine mandated FDA-regulation elements (fair balance, references, study designs) with a smooth, iPad-friendly design that allows a technologically challenged, often rushed-for-time sales force immediate access to key data.
  • Clicking on any of the subheads ("8 hours," "Day 4," or "Day 30") reveals a corresponding chart. The Fair Balance is a consistent, scrollable element on the right side of every page. Indication, Safety Information, and PI are also consistent elements, at the bottom of every page.
  • Alternate version of the app.
  • Clicking  on the "References" button reveals a complete reference list. Pressing the "Tap for Evidence" button reveals a detailed study design.