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"SALES" Campaign for Leroy Merlin©

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  • SALE SALE SALE
    50% discount at Leroy Merlin's "Gardening" section
  • Brief: A print campaign in occasion of spring, when Leroy Merlin offers all articles of "Gardening" section with 50% discount. Good prices for creating a great outdoor design.

    Target: men-women 30-60 years

    Solutions: Creating series of posters
    1.  Making the dream of a gardener come true which is as wanted as dream wedding is.
    2. Manly gardeners act like women on sales.

    Concept: The first serie of posters represents simple idea that Leroy Merlin helps you to make all your sacred dreams come true. The second poster shows how severe and serious gardeners go mad about 50% discount.

    Keywords: Ironic, Fun, Friendly.

    Look and Feel: Eye tracking, Ecological, Uncommon.

    Tone of voice: Ironic, Surprising, Addictive.

  • Title: "Il vostro sogno diventa realtà." ("Your dream is coming true.")
    Client: Leroy Merlin
    Art Direction: Karina Nurdinova / Mario L. Giordano
    Copywriting: Erica Acosta
  • Title: "Questa primavera l'intera collezione 2012 al 50%." ("This spring entire 2012 collection by 50%.")
    Client: Leroy Merlin
    Art Direction: Karina Nurdinova / Mario L. Giordano
    Copywriting: Erica Acosta
    Photography: Mario L. Giordano
    Brief supervision: Aureliano Fontana, Bruno Vohwinkel
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