- SALE SALE SALE
- Brief: A print campaign in occasion of spring, when Leroy Merlin offers all articles of "Gardening" section with 50% discount. Good prices for creating a great outdoor design.
Target: men-women 30-60 years
Solutions: Creating series of posters
- Making the dream of a gardener come true which is as wanted as dream wedding is.
- Manly gardeners act like women on sales.
Concept: The first serie of posters represents simple idea that Leroy Merlin helps you to make all your sacred dreams come true. The second poster shows how severe and serious gardeners go mad about 50% discount.
Keywords: Ironic, Fun, Friendly.
Look and Feel: Eye tracking, Ecological, Uncommon.
Tone of voice: Ironic, Surprising, Addictive.