SAINAM | Animated Typeface
- Behance.netProject Featured On:Behance.net — 9/15/12
- SainamAnimated Typeface•••An art thesis for Visual Communication Design Major, Faculty of Decorative Arts, Silpakorn UniversityThis animated typeface uses 6 symbols which most express the nature of Thai waterside lifestyle.The symbols are Kratong, conch, naga, lotus, barge and fishery.During the designing process, I experienced a lot about shapes, forms, spaces and time.
- Motion Design
The motion graphic of each glyph conveys the characteristic of those symbols.
Barge - rowing / flicking tassel / waving flag
Fishery - fishing rod / creel / coop
Conch - pouring ceremonial water
Lotus - blossom / rising up from water surface
Naga - poison spitting / water coming out from the middle of the body
Loy kratong - kratong floating / full moon / flood tide
The speed of motion is tested many times.
As Thai people have a rather slow lifestyle and movement,
I decided to make the motion not too quick.
Then time can also express the nature of Thai people too.
Every glyph lies on a baseline as a system which refers to water surface.The idea of the system comes from how Thai people live (above the water).
- Colour Palette
The three colour used in this typeface is based on the Thai culture.Wood - an assembly of Thai architectures and vehicles (boats and barges).(expressed in dark brown colour)Water - the stream which Thai people live by. (expressed in blue colour)Belief - a very important part of Thai culture which includesreligion and ceremonies. (expressed in golden yellow colour)
These are some of the sketches and developments.
Prof.Asst. Chotiwat Punnopatham
Lying Buddha by Relaxation - Ambient
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