SABC3 / EURO 2008
1'00" Coverage Advertisement
Masters & Savant Worldwide Pty. Ltd
MD Roger Smythe
Ed BABB (2D Mattepaintings, Lead Design, Initial storyboard, co-concept, direction from afar)
Stanley SEGAL (Initial 3d Models)
Mirna STEVANOVIC (Storyboard, 3d Animation/Texturing/Modelling/Lighting/Compositing Team Leader, Final Grade)
Adrian SUTHERLAND (Lead Animation, MOCAP wrangler, Compositing)
Matthew KEARNEY (Technical Director, Character Rigging)
This ad's purpose was to inform viewers in South Africa that the SABC (South African Broadcasting Corporation, our public broadcaster) would be broadcasting the Euro cup on SABC3.
The concept centered around colossi, representing the competing nations, playing football across Europe and then bringing it back home to South Africa. Concept morphed and changed over time and endings were changed due to budget restrains and client demands but the basic concept remained the same througout the month of production.
I was lead design and concept and did all the mattepaintings and environments. 2 animators in our Johannesburg branch (no animators were available in Cape Town) did the 3d animation and compositing. I would have preferred to handle the latter but budget did not allow for that.