SABC3 / EURO 2008
1'00" Coverage Advertisement
Masters & Savant Worldwide Pty. Ltd
MD Roger Smythe
Cape Town
Ed BABB (2D Mattepaintings, Lead Design, Initial storyboard, co-concept, direction from afar)
Stanley SEGAL (Initial 3d Models)
Johannesburg
Mirna STEVANOVIC (Storyboard, 3d Animation/Texturing/Modelling/Lighting/Compositing Team Leader, Final Grade)
Adrian SUTHERLAND (Lead Animation, MOCAP wrangler, Compositing)
Matthew KEARNEY (Technical Director, Character Rigging)
This ad's purpose was to inform viewers in South Africa that the SABC (South African Broadcasting Corporation, our public broadcaster) would be broadcasting the Euro cup on SABC3.
The concept centered around colossi, representing the competing nations, playing football across Europe and then bringing it back home to South Africa. Concept morphed and changed over time and endings were changed due to budget restrains and client demands but the basic concept remained the same througout the month of production.
I was lead design and concept and did all the mattepaintings and environments. 2 animators in our Johannesburg branch (no animators were available in Cape Town) did the 3d animation and compositing. I would have preferred to handle the latter but budget did not allow for that.
1'00" Coverage Advertisement
Masters & Savant Worldwide Pty. Ltd
MD Roger Smythe
Cape Town
Ed BABB (2D Mattepaintings, Lead Design, Initial storyboard, co-concept, direction from afar)
Stanley SEGAL (Initial 3d Models)
Johannesburg
Mirna STEVANOVIC (Storyboard, 3d Animation/Texturing/Modelling/Lighting/Compositing Team Leader, Final Grade)
Adrian SUTHERLAND (Lead Animation, MOCAP wrangler, Compositing)
Matthew KEARNEY (Technical Director, Character Rigging)
This ad's purpose was to inform viewers in South Africa that the SABC (South African Broadcasting Corporation, our public broadcaster) would be broadcasting the Euro cup on SABC3.
The concept centered around colossi, representing the competing nations, playing football across Europe and then bringing it back home to South Africa. Concept morphed and changed over time and endings were changed due to budget restrains and client demands but the basic concept remained the same througout the month of production.
I was lead design and concept and did all the mattepaintings and environments. 2 animators in our Johannesburg branch (no animators were available in Cape Town) did the 3d animation and compositing. I would have preferred to handle the latter but budget did not allow for that.
Mattepaintings
The Alps, where we begin our journey. Switzerland and Austria are co-hosting so a recognisable alpine mountain like the matterhorn was painted up to set the story for the ad
The Netherlands. This started off as a very basic 3d render (the Windmill on the left and in the distant background are 3d objects which have been heavily altered) which I then painted over.
Paris, France, where one of the colossi is revealed in full for the first time. It's a very dramatic scene and probably my favorite of the job.
Croatia, with a giant running for the ball, coming from top left.
The final dramatic sky, with a scissor kick
The final stadium shot with the raw 3d renders on the right.
The reason for the vertical length is that the ball came from top left and screamed past the background to smack into the foreground pitch.
Composites
coming soon
coming soon
Final Advertisement
