The stars aligned. A $30 Million Superdraw on the 30th June (supposedly last year of the Mayan Calendar) lead us the idea in this short sharp 15 second spot for Lotterywest.
15 second spots, with mandatory time for branding are a very specific challenge, especially when you're trying to create a compelling narrative. I created storyboards and Directors Treatment for this and worked closely with Zac Creative who did the animation.
Creative team: Dan Bradley | Kurt Beaudoin
Director: Dan Bradley
Animation: Zac Creative