- S Y N C H R O N U MSynchronum is a new Internet-project aimed at popularization of science. It is the first online-encyclopedia, which demonstrates the events of the global history in the form of infographics. Synchronum unites the events from different areas of science, technology, culture and politics into a single timeline-flow in such a way one can pictorially watch the interconnection of different facts.Visual identity created by Plenum Brand Consultancy supports and develops the educational function of the service: each bearer is accompanied by an interesting fact, connected with the origin or history of the item.Such approach illustrates the philosophy of the service: to give new knowledge within the context. Style, which is flexible and simple in its development, successfully complements the graphic sign: clock hour hands, which literally reflect the idea of the project.
- The text on the back of business cards:
Text Only by XIX century the Russian word “familiya” had acquired its modern meaning.
In II — III centuries BC the business cards appeared in ancient China.
In XI — XII centuries a paper appeared in Europe.
- Text on branded stationary:
1856 — the invention of goffered cardboard.
1857 — the advent of the technology of paper producing from wood.
1820 — the first envelope was invented in Brighton (England).
- Text on mug:
The word “kruzhka” was adopted from the Polish in about XV century.
- Text on mug:
Porcelain was first obtained in 620 in China.
- The text on the diary:
105 — the paper was invented in China.
- Text on pencils:
The end of the XIX century — the hexagonal pencil shape was designed.
1800 BC — the original Cretan script appeared.
200 — the uncial version of the Latin alphabet appeared.
In 1789, scientist Carl Wilhelm Scheele showed that graphite is the material of carbon.
1683 — The first record of a wooden pencil.
- Text on the T-shirt:
In the beginning of the XX century he first T-shirts appeared in the USA.
- Text on the car:
1769 — the testing of the first car with a steam engine.
- Project by Plenum.Brand-Consultant Tatiana Kharitonova.Brand-Strategy Katerina Palshina.Art-Director Egor Myznik.