Hyde Park Picture House is a brilliant local cinema specialising in showing obscure cult classics in a friendly, cosy and quaint atmosphere. The Creatures of the Night calendar is a big event around Autumn with some great films being shown and this year is no different. They offered the chance to design a one-off poster for one of the big titles being shown this year - Alejandro Jodorowsky's classic horror film - Santa Sangre (1989).
"A young man is confined in a mental hospital. Through a flashback we see that he was traumatized as a child, when he and his family were circus performers: he saw his father cut off the arms of his mother, a religious fanatic and leader of the heretical church of Santa Sangre ("Holy Blood"), and then commit suicide. Back in the present, he escapes and rejoins his surviving and armless mother. Against his will, he "becomes her arms" and the two undertake a grisly campaign of murder and revenge."
I thought the competition was a great opportunity for me and also a very exciting project visually. The film is probably best described as "trippy". I tried to portray this through the poster.
One of the concepts of the poster along with the colours is the ability to read it upside down too with an equal amount of information upside down with an idea of symmetry. Just to add to the trippiness!