Platforming is a strategy which allows unethical brands to revise and create products based on futuring (Introduction to Design Futuring, Tony Fry 1999). As this process is time and resource intensive, companies should (in the meantime), begin advocating positive change by applying simple design futuring practices to their branding and marketing applications.
This project is a re-brand of car oil filter company Ryco. Ethical design practices have been applied where possible, in attempt to offset the brand's current unethical product line. Designs aim to address inconsistencies in the brand’s current packaging, whilst reflecting the futurist nature of the company’s desired platform. Please note that this project has been initiated purely for education purposes and does not reflect the views of Rycofilters.